Being a digital-first brand — Nykaa, Zivame, and Faballey had success with their omnichannel strategy (Online and Offline channel). The power of customer experience is truly seen by its right mix of Online and Offline commerce. — Nykaa It is a wider opinion that the vertical marketplace (Eg: Nykaa) would never be able to complete or scale with a horizontal marketplace (EG: Amazon): The larger customer base, infrastructure, technology, funding, and supplier network of a horizontal player would outperform a vertical player. Nykaa’s 100% growth year on year…

A detailed breakdown of online-to-offline business: O2O commerce is an indispensable strategy for Direct-to-consumers brands and online retailers. — E-commerce, a popular mode of retailing, since the era of Internet, has transformed the way business is done today all over the world. As of 2020, the Indian retail market is estimated to be worth $883 billion out of which E-commerce comprises 5% and is expected to grow by 26%…