Online-to-Offline Commerce

How can digital brands utilize online-to-offline(O2O) strategy to optimize brand growth?

A detailed breakdown of online-to-offline business: O2O commerce is an indispensable strategy for Direct-to-consumers brands and online retailers.

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So, what is O2O (online-to-offline) Commerce?

Online-to-Offline commerce

O2O Business Model — the stepping-stone into the new age retail for DTC brands

  • 20% of the retail consumers were store-only shoppers.
  • 7% of the retail consumers were online-only shoppers.
  • 73% of the retail consumers used multiple channels.

O2O business model Spotlight: Zivame

O2O Strategy

Types of Retailer Formats

  • Brands using the Chain Retailer Format
  • Brands using the Franchise Retailer Format
  • Retail-as-a-service Format(RAAS)

O2O Marketing

Modern customer’s path to purchase

Implementing O2O Specialized Service

O2O Benefits

O2O Architecture

Online-Offline architecture
  • Online-to-offline (O2O) commerce is a business model that draws potential customers from online channels to make purchases in physical stores.
  • Value added services that O2O commerce companies may employ include in-store pick-up of items purchased online, allowing items purchased online to be returned at a physical store, and allowing customers to place orders online while at a physical store.
  • If companies like Amazon and Alibaba consider O2O commerce to be the next step in their ecommerce development, you can be sure that it will be good for the development of your business as well.
  • Online-to-Offline commerce expansion can be straightforward and easier to develop and improve over the time, with a proper plan.

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