How can Digital Retailers and Direct-To-Consumer brands emulate Alibaba’s ‘New Retail’ strategy to increase sales by redefining retail stores? — The traditional retail apocalypse When the e-commerce wave hit, around 2013, experts predicted that traditional retail would die-out and that it is not an easy time to be a brick-and-mortar retailer. From 2013 to 2020, the e-commerce industry has grown 10 times faster than in-store retail, with E-Retailers like Amazon, Alibaba, Flipkart, and eBay…