Being a digital-first brand — Nykaa, Zivame, and Faballey had success with their omnichannel strategy (Online and Offline channel). The power of customer experience is truly seen by its right mix of Online and Offline commerce. — Nykaa It is a wider opinion that the vertical marketplace (Eg: Nykaa) would never be able to complete or scale with a horizontal marketplace (EG: Amazon): The larger customer base, infrastructure, technology, funding, and supplier network of a horizontal player would outperform a vertical player. …

A detailed breakdown of online-to-offline business: O2O commerce is an indispensable strategy for Direct-to-consumers brands and online retailers. — E-commerce, a popular mode of retailing, since the era of Internet, has transformed the way business is done today all over the world. …