3-Brands – Medium

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What is ‘New Retail’ and why is it the future of Retail?

How can Digital Retailers and Direct-To-Consumer brands emulate Alibaba’s ‘New Retail’ strategy to increase sales by redefining retail stores? — The traditional retail apocalypse When the e-commerce wave hit, around 2013, experts predicted that traditional retail would die-out and that it is not an easy time to be a brick-and-mortar retailer. From 2013 to 2020, the e-commerce industry has grown 10 times faster than in-store retail, with E-Retailers like Amazon, Alibaba, Flipkart, and eBay…

Retail Technology

5 min read

What is ‘New Retail’ and why is it the future of Retail?

Retail Technology

5 min read

Jul 18, 2021

Nykaa, Zivame, Faballey — Brands that successfully implemented Online-to-Offline commerce.

Being a digital-first brand — Nykaa, Zivame, and Faballey had success with their omnichannel strategy (Online and Offline channel). The power of customer experience is truly seen by its right mix of Online and Offline commerce. — Nykaa It is a wider opinion that the vertical marketplace (Eg: Nykaa) would never be able to complete or scale with a horizontal marketplace (EG: Amazon): The larger customer base, infrastructure, technology, funding, and supplier network of a horizontal player would outperform a vertical player. …

Retail

9 min read

Nykaa, Zivame, Faballey — Brands that successfully implemented Online-to-Offline commerce.

Retail

9 min read

Jun 26, 2021

How can digital brands utilize online-to-offline(O2O) strategy to optimize brand growth?

A detailed breakdown of online-to-offline business: O2O commerce is an indispensable strategy for Direct-to-consumers brands and online retailers. — E-commerce, a popular mode of retailing, since the era of Internet, has transformed the way business is done today all over the world. …

Dtc

12 min read

Dtc

12 min read